CHALLENGE:
giffgaff sells high-quality refurbished phones. But it had zero awareness in a market dominated by trendy new phones.
giffgaff sells high-quality refurbished phones. But it had zero awareness in a market dominated by trendy new phones.
SOLUTION:
Who boasts about refurbs? At giffgaff, our phones are reborn, offering a brag-worthy unboxing experience.
Who boasts about refurbs? At giffgaff, our phones are reborn, offering a brag-worthy unboxing experience.
Presenting giffgaff's Reincarnation: Unpacked
CASE VIDEO
THE EXPERIENCE
INTERACTIVE BOXES
Each phone will arrive in an interactive box: a phoenix rising from an ashy egg, a cat keen to use its next life, a time-weathered rock, a freshly divided cell in a petri dish, or a butterfly emerging from a cocoon.
Each phone will arrive in an interactive box: a phoenix rising from an ashy egg, a cat keen to use its next life, a time-weathered rock, a freshly divided cell in a petri dish, or a butterfly emerging from a cocoon.
We made a 3d-printING mockup and fiLmed it in THE school studio.
OOH
CREDIT
Copywriter: Hoang Ho
Art Director: Charley Henson
Experience Designer: Yanna Nguyen
Strategist: Joy Zhou
Copywriter: Hoang Ho
Art Director: Charley Henson
Experience Designer: Yanna Nguyen
Strategist: Joy Zhou
