CHALLENGE
In a crowded field of non-alcoholic beers, how can Samuel Adams, a Boston brewery, make its mark?
In a crowded field of non-alcoholic beers, how can Samuel Adams, a Boston brewery, make its mark?
SOLUTION
Just as Sam Adams led America to independence, we'll free you from the drunken drama, the Bostonian way.
Just as Sam Adams led America to independence, we'll free you from the drunken drama, the Bostonian way.
CREDIT
Copywriter: Hoang Ho
Art Director: Tanmay Kumar
Copywriter: Hoang Ho
Art Director: Tanmay Kumar
