CHALLENGE
Carhartt ads all look the same: a close-up of a labor worker in action. How can we rejuvenate their image?
Carhartt ads all look the same: a close-up of a labor worker in action. How can we rejuvenate their image?
SOLUTION
A campaign rebels against white-collar culture, with Carhartt's fabrics as a testament to hard work, not mere words.
A campaign rebels against white-collar culture, with Carhartt's fabrics as a testament to hard work, not mere words.
OUT OF HOME
MOTION
CREDIT
Copywriter: Hoang Ho
Art Director: Christian Rivera
Copywriter: Hoang Ho
Art Director: Christian Rivera
