
From underdogs to superstars
In Vietnamese cuisine, fish sauce and chilies take the spotlight, while black pepper and lemon play supporting roles. But this time, they’re the stars—introducing KFC’s Black Pepper and Lemon Chicken.
Client: KFC Vietnam
Agency: JWT Vietnam
Executive Creative Director: Steve Clay
Art Director: Thao Tran & Thuy Vo
Copywriter: Thi Nguyen & Hoang Ho