From farm to mind
2021 witnessed a record four-month COVID-19 lockdown in Vietnam. Every day, wrestling with anxiety, fueled by the uncertainty of what tomorrow holds.
Client: Nestlé Vietnam | Brand: Nescafé
Agency: Publicis Groupe Vietnam
Executive Creative Director: Paolo Garcia
Creative Director: BaoNguyen Nguyen
Art Team: Van Tran (Sr. AD) & Tony Pham (AD)
Copy Team: Hoang Ho (Sr. CW) & Nghia Nguyen (CW)
Music Production: Spacespeakers
Video Production: BT Studio
When life gets overwhelming, let’s take a deep breath and give your mind a coffee break.
Presenting...
Case study
The concept
"From Farm to Mind" turns Nescafe's farm sounds into a soothing album, blending nature's healing power. Teaming up with Vietnamese sound maestro Hoang Touliver and My Anh's calming voice, it's a musical journey to mindfulness.
