Believe in the good
Bad news makes headlines, good news doesn’t. Vietnamese have been increasingly exposed to negative stories and controversies, making them raise their guards.
Tet is the time to hope. Tet is the time to unite. Despite what has happened, let’s be open to believing again in the goodness of other people.
This Tet, spread the good.
Coca-Cola.
Client: Coca-Cola Vietnam
Agency: Dentsu Aegis Network Vietnam
Creative Director: Rajib Gupta
Art Director: Hai Phan
Copywriter: Hoang Ho
Production House: 116 pictures
Film Director: Carole Denis
OOH
Hearts open to close the distance
Hearts open to close the distance
Packaging
Let love spread its wings.
Let goodness take flight
Fun fact:
The TVC ranked in the TOP 5 favorite Tet ads measured by Kantar. It also passed the link test with the highest scores ever, and Coke decided to air the 90-second version on TV.
Not-so-fun fact:
The idea went through 3 rounds of focus group discussions before coming to the production. My CD & I are the two last standings of the project.