2021 witnessed a record four-month COVID-19 lockdown in Vietnam. Every day, wrestling with anxiety, fueled by the uncertainty of what tomorrow holds.
When life gets overwhelming, letâs take a deep breath and give your mind a coffee break.
Presenting...
CASE STUDY
THE CONCEPT
"From Farm to Mind" turns Nescafe's farm sounds into a soothing album, blending nature's healing power. Teaming up with Vietnamese sound maestro Hoang Touliver and My Anh's calming voice,Â
it's a musical journey to mindfulness.
"From Farm to Mind" turns Nescafe's farm sounds into a soothing album, blending nature's healing power. Teaming up with Vietnamese sound maestro Hoang Touliver and My Anh's calming voice,Â
it's a musical journey to mindfulness.
THE MUSIC
Track 1: The Nature
Track 2: The SOIL & TREE
Track 3: The WATER
Track 4: The DEDICATION
ARTWORK
ON-PACK & ON-SHELF EXPERIENCE
RESULTS
CREDIT
Client: Nestlé Vietnam | Brand: Nescafé
Agency: Publicis Groupe Vietnam
Executive Creative Director:Â Paolo Garcia
Creative Director: BaoNguyen Nguyen
Art Team: Van Tran (Sr. AD) & Tony Pham (AD)
Copy Team: Hoang Ho (Sr. CW) & Nghia Nguyen (CW)
Music Production: Spacespeakers
Video Production: BT Studio
