Vaseline
Vaseline has always lived in the shadow of the most high-end products.
Now meet Vaselín: new fancy look, same iconic formula. Still just $5. Because real luxury doesn’t need a lavish price tag.
Media
PR Stunt & Social
Art Director
Niani Patterson
PITCH VIDEO
THE STUNT
To show where we belong, Vaselín took over Sephora shelves, stationed next to Versace and Tom Ford, with a $5 price tag.
OOH
We used OOH to showcase endless Vaseline hacks with a luxe new look.
SOCIAL
We put Vaselín on every feed and got people talking about what real luxury is.
UGC
We challenged users to create high-fashion photoshoots at home, using Vaselín and DIY props.
The best made it to Sephora, turning everyday creators into the face of Vaselín.
