Apple Wallet

Apple Wallet wanted to fix a common problem: It’s too easy to forget your wallet.

Now, forget it for good.

Media
OOH, Stunt & Social

Art Director
Monica Bains

We place life-size wallets in public to show they were made to be forgotten.

We send reminders that it’s perfectly fine to forget their wallets.

Nobody loves reading monthly statements. So we gave them a reason to remember transactions they probably forgot.

We follow users wherever they can use Apple Wallet.

Chile